Resume

  JOE_HARWICK_resume.pdf (70.8 KiB, 1,828 hits)

Profile:Digital marketing including SEO/SEM, analytics, web development, advertising and marketing strategy. I currently provide consulting and campaign management for local-to-national brands in diverse industries from automotive to online broadcasting. My digital marketing efforts range from SEO, SEM, local optimization, web analytics and strategy. Search marketing vision, account and team management, creative thinking and analytics-based thinking are hallmarks of my work.

My experience provides professional direction and insights with web content creation, search marketing, local and general SEO, SEM, building and managing websites, managing social media, email marketing, CRM management, education and training, and general business marketing.

• Specialties:Specialties: Content marketing, SEO/SEM techniques and strategies. Google Analytics and Adwords Certified. Website development. Team building and team management. Sales consultation. PC & MAC-friendly, Office and Google Docs, Adobe Creative Suite, HTML, CSS, Flash, podcasting, social media tools and tracking, Salesforce, Microsoft Dynamics/AX, Basecamp, and more!

EXPERIENCE:

Senior Search Marketing Manager
Designory / Omnicom Media Group
Publicly Held; Advertising industry
Jan 2013 – Sept 2015 (2 years 9 months)

-Build, grow and optimize the agency’s existing search marketing business
-Set search marketing strategy for clients based on business objectives
-Manage the search marketing department and all staffing efforts and allocations
-Strategize, develop, implement and monitor effective search marketing campaigns, from leads and acquisitions to content engagement
-Sell and deliver regularly provided, quantitative analyses and reporting of search marketing campaigns for both executive and manager-level clients
-Brands: Subaru, Nissan, Regal Entertainment, VCA, Case IH, Securitas, Pepperdine University

Executive Project Director Online Marketing Aderans Hair Goods
Privately Held; Beauty/Cosmetics industry
Feb 2012 – Present (6 months)

-Online marketing manager for a brands in the women’s hair goods market, including simplicityhair.com, reneofparis.com, revlonwigs.com and luxhair.com.
-Web marketing strategist, managing marketing projects and initiatives related to the online environment, including blog, social, SEO, email marketing, and website and website content management.
-CRM project manager, assisting Microsoft AX platform integration across sales/marketing related business concerns.
-Various managerial and oversight responsibilities relating to website and digital assets management.

Web Content Producer KCRW 89.9FM
Nonprofit; Broadcast Media industry
2005 – Present (7 years)

-Currently part-time web producer for KCRW.com, with responsibilities including creating, editing and insuring online media, content, and other website programming for KCRW.com (audio media editing, encoding, image editing, CMS editing).

Executive Project Director Online Marketing imFORZA
Privately Held; Marketing and Advertising industry
May 2010 – January 2012 (1 year 10 months)

-Senior online marketing strategist and project manager, consulting/managing various diverse client projects related to online marketing.
-Organic search optimization including SEO content creation, link analysis and link building, website analytics analysis.
-Paid-search marketing strategy, campaign design and management including keyword analysis, text ads, landing page creation and testing.
-Website design, including blogs, full-custom, and e-commerce. Also email marketing campaign management.

SEO Director The Design People
Privately Held; Online Media industry
May 2006 – May 2010 (4 years 1 month)

-Director of search engine optimization (SEO), creating, developing, coordinating all department activities, insuring team effectiveness and profitability.
-Senior web marketing strategist and account manager, consulting/managing diverse client projects, budgets, goals, focused on effectively marketing and communicating online.
-Organic search optimization focus, including SEO content creation, link analysis and link building, blog creation execution, website design, website analytics analysis.
-Paid-search marketing strategy and account management, campaign design and management including keyword analysis, text ads, landing page creation and testing.
-Department creation and management: Creating fundamental department elements of a growing internet marketing division, from products, services, processes, team coordination, managing out-of-country production teams, and negotiating and closing client sales.
-Prior role (5/06-3/07): Website development and design, encompassing all aspects of project from initial graphic design layout and art direction, to programming and development,  to post-launch marketing consultation. Focused on developing websites for small business clients and real estate agents.

Senior Media Planner / Buyer The Gary Group
Privately Held; Marketing and Advertising industry
May 2000 – October 2004 (4 years 6 months)

-Creation, execution, management of media campaigns for music artists, album release, concert tours, and related campaigns in various genres in regional and national media advertising campaigns.
-Planning and buying Media (national and local cable, broadcast TV, radio and print), working on campaigns with budgets from $5k over $100k.
-Radio department manager, creating nationwide radio promotions in spot, syndicated, satellite and public radio formats.
-Direct client relationships with record label marketing department heads.
-Negotiating advertising costs, added value, promotions, with media sales executives.

Education: Chapman University 
B.A. , Business Administration – Marketing and Finance , 2000
Activities and Societies: Magna Cum Laude, Phi Beta Kappa

References: available upon request

 

Joe
Harwick

Santa Monica
CA
90405
USA